Technology & Innovation

Scaling Success: Belgian SaaS Company’s Journey from Local Leader to International Player

Client Profile

A Brussels-based SaaS company specializing in HR management software, with 25 employees and €‎2 million in annual revenue.

Challenge

The client faced a critical juncture: how to scale operations to capture neighbouring markets while maintaining product quality and company culture. A unique challenge was integrating multi-country payroll regulations into their platform – a feature crucial for expansion but incredibly complex due to varying labour laws.

Our Approach

  • Conducted in-depth research on three target markets: the Netherlands, Luxembourg and France
  • Analysed local HR software competitors and regulatory landscapes
  • Identified key product adaptations needed for each market
  • Migrated core systems to a microservices architecture
  • Implemented auto-scaling cloud infrastructure
  • Developed a multi-tenant database structure to support country-specific data regulations
  • Created a flexible, rules-based payroll engine
  • Developed partnerships with local payroll experts in each target country
  • Implemented an agile update system to adapt to regulatory changes quickly
  • Designed a hybrid hiring strategy to access talent across Benelux
  • Implemented a cultural onboarding programme to maintain company values
  • Created a knowledge-sharing platform to facilitate cross-border collaboration
  • Developed a modular product architecture to support country-specific features
  • Implemented an efficient translation and localisation pipeline
  • Created a user feedback loop to continuously improve local adaptations

Results

Revenue grew from €2 million to €4.5 million in 18 months

Successfully entered and gained market share in the Netherlands and Luxembourg, with groundwork laid for French market entry

Reduced customer churn from 15% to 7% annually

Expanded team from 25 to 45 employees across three countries while maintaining culture

Achieved 99.9% payroll accuracy across all supported countries

Reduced time-to-market for new country adaptations from 6 months to 8 weeks

Secured 5 million in Series A funding based on growth and market potential

Unique Success: Multi-Country Payroll Integration

The pivotal achievement was the development of the adaptive payroll compliance engine. This innovative system allowed the client to:

  • Support complex payroll calculations for four countries (Belgium, Netherlands, Luxembourg and France) within 18 months
  • Automatically adapt to regulatory changes with minimal manual intervention
  • Provide real-time compliance updates to clients—a feature that became a central selling point
  • Reduce the legal and financial risks associated with cross-border payroll management for their clients

Contact Us

Connect With Our Team

HQ:
Schumanplein 6, Brussels, 1040, Belgium

Second Branch:
Maximilianstrasse 13, Munich, 80539, Germany

Landline:
+32 2 320 97 73

Office Hours

Monday – Friday:
09:00 – 17:30 CET

Closed on Belgian and German public holidays

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